Camp Addy

53rd Annual AAF Dallas American Advertising Awards


  • Thu. Feb 26
  • 6 pm
  • Gas Monkey Live



formerly the ADDYs, is the advertising industry’s largest andmost representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.

Regular Entry
By 4 pm – Mon. Jan 5
Extended Entry
By 4 pm – Fri. Jan 9

1st DROP-OFF BETWEEN 10AM – 4PM | MON-WED | DEC 15 – 17


Clampitt Paper Company | 9207 Ambassador Row | Dallas, TX 75247

boyNo Entries Will Be Accepted

After 4pm On Fri. Jan 9 – No Exceptions


We’re bringing in the field’s top scout leaders to decide whether or not your work has what it takes to survive Camp Addy. Merit badges will be awarded to the best of the best – others will be sent home crying for mommy.

Wade Alger

Wade Alger SVP/ Group Creative Director/ Copywriter at The Martin Agency

Since joining The Martin Agency in 2008, Wade has worked on some of the agency’s most memorable campaigns. He helped create the award-winning sites We Choose The Moon and Clouds over Cuba for The JFK Presidential Library and Museum. He has also penned numerous campaigns for GEICO including the “Rhetorical Questions” campaign.

Prior to joining Martin, Wade worked at GSD&M in Austin, TX, where he helped BMW launch the new M3 and the BMW 1 Series. And before GSD&M, Wade worked at TM Advertising where he co-created the award-winning “Life Comes At You Fast” campaign for Nationwide Insurance.

Wade’s work has won awards at Cannes, The One Show, D&AD, FWA Site of the Day, Month and Year, The Art Directors Club, AICP NEXT Award, ANDY’S, The Webby Awards, Communication Arts and most recently two EMMY nominations and one EMMY win for Clouds over Cuba. In 2010 and 2013, Wade was named by Creativity Magazine as one the top 10 most awarded writers. In 2012 Business Insider named Wade one of the 25 most creative people in advertising. To which his kids remind him means nothing because he totally sucks at Wii Dance Party 3. Hard to argue with that logic.

John Antoniello

John Antoniello Creative Director at Razorfish

John Antoniello is an award-winning creative director and designer, with 12 years of experience in helping brands use digital to create memorable consumer experiences.

Working at Razorfish NY, John has spent the last three years overseeing all digital work for the Japanese clothing retailer, UNIQLO. He helped the brand establish its web presence in the U.S., and developed a global platform that combines content and commerce in a single place. Additionally, he has created numerous international marketing campaigns for UNIQLO that feature everything from famous cats, to freestyle dancers, to animated GIFs, which have earned accolades from nearly every major awards show.

Prior to his work on UNIQLO, John has created engaging, award-winning campaigns at Razorfish for various brands including AXE, Maybelline, Mercedes-Benz, Victoria’s Secret, and Westin Hotels. In particular, he developed an integrated digital solution for Ralph Lauren that used mobile to connect online, social, in-store, and outdoor. The hugely successful work helped secure Ralph Lauren’s position as Mobile Marketer of the Year.

Before Razorfish, John spent two years at Crispin, Porter + Bogusky developing award-winning work for many major brands. His interactive video campaign for Burger King’s “Huckin Chicken” was a major viral success, and he played a key role in re-positioning Volkswagen as a global digital brand. He was also responsible for Volkswagon’s hugely successful re-platform that changed the way people shop for cars online, and picked up many awards, including a Gold Lion at Cannes, for his various marketing campaigns.

John began his career at Digital Art Director TBWA/Chiat/Day NY. While there, he combined his creative and programming skills to help pioneer a new form of interactive content to help brands communicate with the world. Working under the tutelage of Gerry Graf, he spent three years collaborating with internationally acclaimed artists to develop digital content and campaigns for Absolut Vodka.

John graduated cum laude from New York University with a dual degree in Computer Science and Photography. He was awarded the Max Goldstein prize for Computational Creativity for his work in generative design. He is an avid reader, dancer/choreographer, jewelry designer, and style enthusiast. His street style has been featured on various blogs and publications, including Breaking Fad, and Details Magazine.

He currently lives in Williamsburg, Brooklyn.

Mark Carlson

Mark Carlson Senior Creative Director/ Art Director at McDonald’s

Mr. Carlson is a 1982 Graduate of the College of Design at Iowa State University with a BA in Graphic Design. He began his career learning the traditional elements of print production while working pre-press and design for printing companies. He later joined Kragie/Newell Advertising, later to become The Integer Group/Omnicom. In his 11-year stay at the agency, he worked his way from graphic designer to copywriter, producer, director, and finally Creative Director, working for such advertisers as NAPA Auto Parts, Chevrolet, Firestone, and McDonald’s.

In 1998, he joined McDonald’s Corporation’s world headquarters in Oak Brook, IL, and works with dozens of agencies in the development and approval of creative for all media. His position gives him the challenging responsibility of “brand steward,” coordinating the efforts of local and national advertising. He has managed four global packaging graphics systems, fourteen successful campaigns of the world’s largest promotion – Monopoly at McDonald’s – and has twice been awarded the “Field MVP” for his collaborative efforts with McDonald’s 22 regions of Field Marketing.

Mark has won numerous local and regional awards for his creative work, and the advertising his agencies have created for McDonald’s have won too many national and global awards to list. He has been active in local chapter activities of the American Advertising Federation (AAF), and has served for seventeen years as an ADDY judge and keynote speaker. He currently serves on the Joint Policy Committee of the ANA/AAAA (Association of National Advertisers/American Association of Advertising Agencies), negotiating the commercials contracts with the actors and musicians unions.

Mark and his wife Vicki Ray Carlson live near St. Charles, IL with their three daughters and an ark full of animals.


The Rules

Everything you need to be prepared for Camp Addy can be found below.For rules & categories, plus packaging guidelines – press these buttons:

Rules & Categories Packing Guidelines

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If we really need to explain this button, your survival is not likely.

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