Camp Addy

53rd Annual AAF Dallas American Advertising Awards

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  • Thu. Feb 26
  • 6 pm
  • Gas Monkey Live

bug-spray

THE AMERICAN ADVERTISING AWARDS

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formerly the ADDYs, is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.

CONGRATULATIONS TO ALL OUR WINNERS!

boyAnd the ADDY goes to…

Check out our Winners List below!

Winners List

SALES PROMOTION

Product or Service Sales Presentation Sales Kit or Product Information Sheets

GOLD:
J.R. Ewing Bourbon Sales Kit

Entrant: Levenson Group

Advertiser: Southfork Bottling Company

SILVER:
Collection Cutting Board/Tab S Gift-With-Purchase Kit

Entrant: TracyLocke

Advertiser: Samsung Telecommunications, America

Packaging - Single Unit

SILVER:
Xylo Bags Packaging Kit

Entrant: 70kft

GOLD
Scotts Lawn Care Kit (RFP Presentation Box)

Entrant: Ansira

Advertiser: Scotts Lawn Service

SILVER:
Bridgestone Crew Kit (RFP Presentation Box)

Entrant: Ansira

Advertiser: Bridgestone Americas

GOLD:
J.R. Ewing Bourbon

Entrant: Levenson Group

Advertiser: Southfork Bottling Company

SILVER:
Dark Side of the Hop Packaging

Entrant: O&H Brand Design

Advertiser: Ranger Creek Brewing & Distilling

Packaging – Campaign

GOLD:
Deep Ellum Brewing Cans

Entrant: Caliber Creative

Advertiser: Deep Ellum Brewing Company

SILVER:
Lord Nut Levington Packaging

Entrant: LEVELTWO

Advertiser: Lord Nut Levington

Campaign

SILVER:
903 Brewery

Entrant: CBC Creative

Advertiser: 903 Brewery

COLLATERAL
MATERIAL

Stationery Package (any printing method)

SILVER:
Rocky Mount Brew Mill

Entrant: Caliber Creative

Advertiser: Rocky Mount Brew Mill

Annual Report (any printing method)

SILVER:
2014 Sally Beauty Annual Report

Entrant: Caliber Creative

Advertiser: Sally Beauty Holdings Inc.

SILVER:
DDI Annual Report

Entrant: TracyLocke

Advertiser: Tracy Locke

GOLD:
The Meadows Foundation Annual Report

Entrant: Weber Shandwick

Advertiser: The Meadows Foundation

Brochure - Single unit (any printing method)

SILVER:
Storm Copper Brochure

Entrant: 70kft

Advertiser: 70kft

SILVER:
Domtar Lynx Rodeo Brochure

Entrant: Caliber Creative

Advertiser: Domtar

Brochure - Campaign

SILVER:
Dallas National Golf Club – Collateral Campaign

Entrant: HCK2 Partners

Advertiser: HCK2 Partners

Publication Design (Magazine or Book) - Magazine Design (Entire Magazine)

GOLD:
Revolution Next

Entrant: SUCCESS Partners

Advertiser: XS Energy

SILVER:
Verve

Entrant: SUCCESS Partners

Advertiser: Vemma

Publication Design (Magazine or Book) - Book Design (Entire Book)

SILVER:
Dallas LOVE Project

Entrant: Resident Alien LLC

Advertiser: 29 Pieces

Poster - Campaign

SILVER:
Meat Fight Poster Campaign

Entrant: Johnson & Sekin

Advertiser: Meat Fight

SILVER:
Lodge Poster Campaign

Entrant: Johnson & Sekin

Advertiser: Pecan Lodge

SILVER:
2014 Cattle Baron’s Ball Poster

Entrant: TracyLocke

Advertiser: 2014 Cattle Baron’s Ball

SILVER:
WingStreet Wing-A-Palooza

Entrant: TracyLocke

Advertiser: Pizza Hut Express

DIRECT

MARKETING

Single (Either B-to-B or Consumer) - Flat

SILVER:
RodEo Drive

Entrant: David Sutherland, Inc.

Advertiser: David Sutherland, Inc.

SILVER:
Meet Me in the Vinyl Section

Entrant: VLG Marketing LLC

Advertiser: VLG Marketing LLC

Specialty Advertising - Apparel

GOLD:
Fry Gloves

Entrant: Moroch

Advertiser: McDonald’s

SILVER:
My Line of Work

Entrant: Moroch

Advertiser: McDonald’s

OUT-OF-HOME

Outdoor Board - Flat

GOLD:
Michigan Raceway

Entrant: Moroch

Advertiser: McDonald’s

BRONZE:
Dipped Cones

Entrant: Moroch

Advertiser: McDonald’s

Outdoor Board - Vehicle Graphic Advertising

BRONZE:
WingStreet Food Truck

Entrant: TracyLocke

Advertiser: Pizza Hut/ WingStreet

Campaign

GOLD:
Cool Off Denver

Entrant: iNSPIRE!

Advertiser: McDonald’s

SILVER:
Skate Is

Entrant: Richards/Lerma – Furia World

Advertiser: Nike

NON-TRADITIONAL ADVERTISING

Single

SILVER:
Subway

Entrant: Richards/Lerma

Advertiser: Edding Markers

Campaign

BRONZE:
Flying Photo Ops

Entrant: Pink Jacket Studio

Advertiser: Southwest Airlines

SILVER:
#TexasToDo

Entrant: Slingshot,LLC

Advertiser: Texas Office of the Governor, Economic Dev. & Tourism

CONSUMER OR TRADE PUBLICATION

Full Page - Four-color

GOLD:
Green Bay Smile/Frown

Entrant: Moroch

Advertiser: McDonald’s

SILVER:
Uprights

Entrant: Moroch

Advertiser: McDonald’s

SILVER:
Headphones

Entrant: Publicis Hawkeye

Advertiser: Bridgestone Americas, Inc

SILVER:
Tape

Entrant: Publicis Hawkeye

Advertiser: Bridgestone Americas, Inc

SILVER:
Canteen

Entrant: Publicis Hawkeye

Advertiser: Bridgestone Americas, Inc

Spread Multiple Page or Insert - Four-color

SILVER:
BS Detector

Entrant: O&H Brand Design

Advertiser: Wyffels Hybrids

BRONZE:
Most Honest Ad

Entrant: O&H Brand Design

Advertiser: Wyffels Hybrids

Campaign - Less than four-color

SILVER:
Speakeasy Brand Campaign

Entrant: Slingshot, LLC

Advertiser: Your Speakeasy, LLC

Campaign - Four-color

SILVER:
Texas Health Allen Hyperbaric Therapy

Entrant: Commerce House

Advertiser: Texas Health Allen

SILVER:
Wyffels Brand Campaign

Entrant: O&H Brand Design

Advertiser: Wyffels Hybrids

GOLD:
Amazing Tires

Entrant: Publicis Hawkeye

Advertiser: Bridgestone Americas, Inc

NEWSPAPER

Fractional Page - Color (any color other than black)

GOLD:
Meat Fight – Nunchucks

Entrant: Johnson & Sekin

Advertiser: Meat Fight

SILVER:
Meat Fight – BBQ Sauce

Entrant: Johnson & Sekin

Advertiser: Meat Fight

Campaign - Color (any color other than black)

GOLD:
Meat Fight Campaign

Entrant: Johnson & Sekin

Advertiser: Meat Fight

DIGITAL
ADVERTISING

Websites B-to-B - Products

SILVER:
Pecan Deluxe Candy Co.

Entrant: MindHandle

Advertiser: Pecan Deluxe Candy Co.

Websites B-to-B - Outlets

BRONZE:
Walmart Brand Center

Entrant: Rockfish

Advertiser: Walmart

Websites B-to-B - Services

SILVER:
Corgan Website

Entrant: The Brand Hatchery

Advertiser: Corgan

Websites Consumer - Products

SILVER:
Bordendairy.com

Entrant: Slingshot, LLC

Advertiser: Borden Dairy

Mobile Websites - Services

GOLD:
Downtown Dallas Incorporated Mobile Site

Entrant: TracyLocke

Advertiser: Downtown Dallas Inc.

Microsites - Services

SILVER:
365 Fund Microsite

Entrant: Aars | Wells

Advertiser: Texas Health Resource Foundation

Social Media - Campaign

BRONZE:
Social Cup

Entrant: Richards/Lerma

Advertiser: Richards/Lerma

Apps - Tablet

GOLD:
Lights Magazine

Entrant: Tamarack Publishing

Advertiser: Tamarack Publishing

Apps - Mobile (Phone)

BRONZE:
World Cup Goal Face App

Entrant: MindHandle

Advertiser: Chili’s

GOLD:
Lights Magazine

Entrant: Tamarack Publishing

Advertiser: Tamarack Publishing

Online Publication - Magazine

GOLD:
Lights Magazine

Entrant: Tamarack Publishing

Advertiser: Tamarack Publishing

Video - Internet Commercials

BRONZE:
Android on AT&T Means Business

Entrant: Javelin Marketing Group

Advertiser: AT&T

Video - Branded Content 60 seconds or less

BRONZE:
The Art of Travel

Entrant: Javelin Marketing Group

Advertiser: Hyatt Gold Passport

BRONZE:
Crying

Entrant: Moroch

Advertiser: McDonald’s

SILVER:
Guitar

Entrant: Richards/Lerma

Advertiser: Forma Vital

GOLD:
Orkin “Bug Wisdom” online video

Entrant: The Richards Group

Advertiser: Orkin

GOLD:
Orkin “Fact or Fake” online video

Entrant: The Richards Group

Advertiser: Orkin

Video - Branded Content more than 60 seconds

SILVER:
TBT

Entrant: iNSPIRE!

Advertiser: McDonald’s

RADIO

Local (one metro) - :30

SILVER:
Text

Entrant: iNSPIRE!

Advertiser: McDonald’s

Local (one metro) - :60 or more

SILVER:
Lesson #2080

Entrant: Moroch

Advertiser: McDonald’s

SILVER:
Lesson #376

Entrant: Moroch

Advertiser: McDonald’s

BRONZE:
Lesson #562

Entrant: Moroch

Advertiser: McDonald’s

Local (one metro) - Campaign

SILVER:
Lessons

Entrant: Moroch

Advertiser: McDonald’s

Television

Local (one DMA) - :30

SILVER:
Texas Health Southwest Car!

Entrant: Commerce House

Advertiser: Texas Health Resources

BRONZE:
Texas Health Resources Woohoo

Entrant: Commerce House

Advertiser: Texas Health Resources

Local (one DMA) - :60 or more

SILVER:
Texas Health Resources Charts

Entrant: Commerce House

Advertiser: Texas Health Resources

BRONZE:
Aroma

Entrant: iNSPIRE!

Advertiser: McDonald’s

Regional / National TV Single Spots - Products

GOLD:
Gold Bond Powder Spray Shake and Tingle

Entrant: 31000 FT LLC

Advertiser: Chattem Inc

GOLD:
Dad Duties

Entrant: Moroch

Advertiser: McDonald’s

GOLD:
Spoiler Avert

Entrant: Moroch

Advertiser: McDonald’s

GOLD:
Quiet Breakfast

Entrant: Moroch

Advertiser: McDonald’s

SILVER:
Nod

Entrant: Moroch

Advertiser: McDonald’s

GOLD:
Slow-Mo/Fast Forward

Entrant: O&H Brand Design

Advertiser: Wyffels Hybrids

SILVER:
Innuendo

Entrant: O&H Brand Design

Advertiser: Wyffels Hybrids

Regional / National TV Single Spots - Outlets

SILVER:
Eyewitness System Promo

Entrant: TM Advertising

Advertiser: Captain D’s

Regional / National TV Campaign - Products

BRONZE:
Wyffels Hybrids TV Campaign

Entrant: O&H Brand Design

Advertiser: Wyffels Hybrids

BRONZE:
Everyday Performers

Entrant: Publicis Hawkeye

Advertiser: Bridgestone Americas, Inc

Regional / National TV Campaign - Outlets

SILVER:
Captain D’s TV Campaign

Entrant: TM Advertising

Advertiser: Captain D’s

Integrated
Campaigns

B-to-B Regional / National

SILVER:
Dallas Convention & Visitors Bureau RNC 2016 Bid Campaign

Entrant: Weber Shandwick

Advertiser: Dallas Convention & Visitors Bureau

Consumer Local

SILVER:
DART to DFW Campaign

Entrant: Alchemy at AMS

Advertiser: DART

Consumer Regional / National

SILVER:
Going For Great Integrated Campaign

Entrant: TM Advertising

Advertiser: American Airlines

ADVERTISING FOR THE ARTS & SCIENCES

Collateral - Brochures / Sales Kit

BRONZE:
TITAS Presents 2014/2015 Season Brochure

Entrant: AT&T Performing Arts Center

Advertiser: TITAS

GOLD:
Report of the Mayor’s Fair Park Task Force

Entrant: Weber Shandwick

Advertiser: The Meadows Foundation

Collateral - Cards Invitations or Announcements (Special Event Material)

SILVER:
Dallas Holocaust Museum: Drawn to Action Poster

Entrant: 70kft

Advertiser: 70kft

PUBLIC SERVICE

Collateral - Poster

BRONZE:
THF High School Swimming Posters

Entrant: Agency Entourage

Advertiser: Taylor Hooton Foundation

BRONZE:
THF High School Football Posters

Entrant: Agency Entourage

Advertiser: Taylor Hooton Foundation

SILVER:
The best _ for the job

Entrant: Moroch

Advertiser: DMAA Dallas Men Against Abuse

SILVER:
A _ of his word

Entrant: Moroch

Advertiser: DMAA Dallas Men Against Abuse

SILVER:
May the best _ win

Entrant: Moroch

Advertiser: DMAA Dallas Men Against Abuse

Print - Newspaper

GOLD:
Coffin Flag

Entrant: Johnson & Sekin

Advertiser: Carry The Load

GOLD:
Half Mast

Entrant: Johnson & Sekin

Advertiser: Carry The Load

GOLD:
Tombstone

Entrant: Johnson & Sekin

Advertiser: Carry The Load

Broadcast / Electronic / Digital - TV

SILVER:
DMAA Be A Man

Entrant: Moroch

Advertiser: DMAA Dallas Men Against Abuse

Broadcast / Electronic / Digital - Audio / Visual

GOLD:
Because of You

Entrant: Launch Agency

Advertiser: CHILDREN’S ADVOCACY CTR OF COLLIN COUNTY

Broadcast / Electronic / Digital - Digital Advertising

SILVER:
THF All Me Website

Entrant: Agency Entourage

Advertiser: Taylor Hooton Foundation

GOLD:
DMAA Website

Entrant: Moroch

Advertiser: DMAA Dallas Men Against Abuse

SILVER:
We are All March of Dimes Babies

Entrant: TM Advertising

Advertiser: March of Dimes

Out-of-Home

GOLD:
Big _ on campus

Entrant: Moroch

Advertiser: DMAA Dallas Men Against Abuse

GOLD:
Take it like a _

Entrant: Moroch

Advertiser: DMAA Dallas Men Against Abuse

SILVER:
Every _ for himself

Entrant: Moroch

Advertiser: DMAA Dallas Men Against Abuse

Campaign - Single Medium Campaign

BRONZE:
Texas Scottish Rite Hospital Poster Campaign

Entrant: 31000 FT LLC

Advertiser: Texas Scottish Rite

SILVER:
Carry The Load Campaign

Entrant: Johnson & Sekin

Advertiser: Carry The Load

SILVER:
DMAA OOH

Entrant: Moroch

Advertiser: DMAA Dallas Men Against Abuse

SILVER:
DMAA Print

Entrant: Moroch

Advertiser: DMAA Dallas Men Against Abuse

Campaign - Integrated Campaign

SILVER:
DMAA Integrated Campaign

Entrant: Moroch

Advertiser: DMAA Dallas Men Against Abuse

ADVERTISING INDUSTRY

Self-Promotion - Collateral (brochures posters etc.)

SILVER:
Caliber’s New New Year Notebooks

Entrant: Caliber Creative

Advertiser: Caliber Creative

SILVER:
Table Talk

Entrant: Dick Patrick Studios

Advertiser: Dick Patrick Studios

SILVER:
The Brand Hatchery – Holiday Card

Entrant: The Brand Hatchery

Advertiser: The Brand Hatchery

Self-Promotion - Print

SILVER:
The Moose Before Christmas

Entrant: Agency Creative

Advertiser: Agency Creative

BRONZE:
South Beach Triathlon

Entrant: TOM HUSSEY Photography

Advertiser: TOM HUSSEY Photography

Self-Promotion - Digital Advertising

BRONZE:
Social Cup

Entrant: Richards/Lerma

Advertiser: Richards/Lerma

SILVER:
Shoptology Website

Entrant: Shoptology

Advertiser: Shoptology

BRONZE:
The Brand Hatchery – Website

Entrant: The Brand Hatchery

Advertiser: The Brand Hatchery

Self-Promotion - Direct Marketing / Specialty Items

BRONZE:
2014 Ignite Holiday Client Gift

Entrant: Ignite Partnership

Advertiser: Ignite Partnership

Campaign - Single Medium Campaign

BRONZE:
Launch Internship Posters

Entrant: Launch Agency

Advertiser: Launch Agency

ELEMENTS OF ADVERTISING

Copywriting

GOLD:
Wyffels Hybrids Copywriting

Entrant: O&H Brand Design

Advertiser: Wyffels Hybrids

Visual - Logo

SILVER:
Xylo Bags Logo

Entrant: 70kft

Advertiser: 70kft

BRONZE:
Caliber Collision Recycled Rides Logo

Entrant: Johnson & Sekin

Advertiser: Caliber Collision

GOLD:
hinge

Entrant: Moroch

Advertiser: Moroch

SILVER:
Sugar Skull Cafe Logo

Entrant: Pink Jacket Studio

Advertiser: Sugar Skull Cafe

SILVER:
BFD

Entrant: Publicis Hawkeye

Advertiser: Lunar Distillation LLC

Visual - Illustration Campaign

SILVER:
2014 Holiday Signage

Entrant: Half Price Books

Advertiser: Half Price Books

Digital Creative Technology - Interface & Navigation

GOLD:
Lights Magazine

Entrant: Tamarack Publishing

Advertiser: Tamarack Publishing

Digital Creative Technology - GPS & Location Technology

SILVER:
SocialCentiv Twitter tool

Entrant: SocialCentiv

Advertiser: SocialCentivg

LOCALS

Single - Remodeling

BRONZE:
Umbra – Remodeling

Entrant: Alchemy at AMS

Advertiser: Umbra Winery

BRONZE:
Austin CVB Logo (Before and After)

Entrant: Belmont Icehouse

Advertiser: Austin Conv. & Visitors Bureau

STUDENT ENTRIES

COLLATERAL MATERIAL - Poster - Poster, Campaign

GOLD:
Nanoblocks “Monumental Detail” Poster Campaign

Entrant: University of North Texas

GOLD:
O’Douls Non-Alcoholic Brew Ad Campaign- “It’s not the same, but it’s still awesome.”

Entrant: Texas A&M University- Commerce

SILVER:
PBS- Public Broadcasting Service: “Take a closer Look” Ad Campaign

Entrant: Texas A&M University- Commerce

OUT-OF-HOME - Campaign

GOLD:
Brita Out of Home Ad

Entrant: University of North Texas

BRONZE:
Evernote Campaign

Entrant: University of North Texas

SILVER:
Medela

Entrant: University of North Texas

CONSUMER OR TRADE PUBLICATION - Campaign

BRONZE:
Dallas Farmers Market Campaign

Entrant: Texas A&M University – Commerce

SILVER:
Delicious Shoes and Accessories

Entrant: Texas Woman’s University

GOLD:
Fix-A-Flat Car Logos

Entrant: University of North Texas

BRONZE:
Witty Words with Warby Parker

Entrant: Texas Woman’s University

TELEVSION - Single

BRONZE:
Bic – An Ordinary Pen

Entrant: University of South Florida

INTEGRATED CAMPAIGNS - Consumer

SILVER:
Cavender’s – A Way of Life

Entrant: University of North Texas

SILVER:
Women’s Roller Derby World Cup 2014

Entrant: The University of North Texas

ELEMENTS OF ADVERTISING - Visual - Illustration, Campaign

SILVER:
Be The Match Bone Marrow Registry

Entrant: The University of North Texas

SILVER:
Eternally Yours

Entrant: Texas A&M Commerce

JUDGES CHOICE

JUDGES CHOICE PRINT:

Rocky Mount Brew Mill

Entrant: Caliber Creative

Advertiser: Rocky Mount Brew Mill

JUDGES CHOICE DIGITAL:

Downtown Dallas Incorporated Mobile Site

Entrant: TracyLocke

Advertiser: Downtown Dallas Inc.

JUDGES CHOICE:

Wyffels Hybrids Copywriting

Entrant: O&H Brand Design

Advertiser: Wyffels Hybrids

BEST OF SHOW

BEST OF SHOW PRINT:

Amazing Tires

Entrant: Publicis Hawkeye

Advertiser: Bridgestone Americas, Inc

BEST OF SHOW DIGITAL:

Orkin “Bug Wisdom” online video

Entrant: The Richards Group

Advertiser: Orkin

BEST OF SHOW BROADCAST:

Dad Duties

Entrant: Moroch

Advertiser: McDonald’s

BEST OF SHOW STUDENT:

Fix-A-Flat Car Logos

Entrant: University of North Texas

BEST OF SHOW:

Lights Magazine

Entrant: Tamarack Publishing

Advertiser: Tamarack Publishing

Judges

A big thanks to our judges. We brought in the field’s top scout leaders to decide whether or not your work had what it took to survive Camp Addy. Merit badges were awarded to the best of the best – others sent home crying for mommy. Thanks to everyone who participated!

Wade Alger

Wade Alger SVP/ Group Creative Director/ Copywriter at The Martin Agency

Since joining The Martin Agency in 2008, Wade has worked on some of the agency’s most memorable campaigns. He helped create the award-winning sites We Choose The Moon and Clouds over Cuba for The JFK Presidential Library and Museum. He has also penned numerous campaigns for GEICO including the “Rhetorical Questions” campaign.

Prior to joining Martin, Wade worked at GSD&M in Austin, TX, where he helped BMW launch the new M3 and the BMW 1 Series. And before GSD&M, Wade worked at TM Advertising where he co-created the award-winning “Life Comes At You Fast” campaign for Nationwide Insurance.

Wade’s work has won awards at Cannes, The One Show, D&AD, FWA Site of the Day, Month and Year, The Art Directors Club, AICP NEXT Award, ANDY’S, The Webby Awards, Communication Arts and most recently two EMMY nominations and one EMMY win for Clouds over Cuba. In 2010 and 2013, Wade was named by Creativity Magazine as one the top 10 most awarded writers. In 2012 Business Insider named Wade one of the 25 most creative people in advertising. To which his kids remind him means nothing because he totally sucks at Wii Dance Party 3. Hard to argue with that logic.

John Antoniello

John Antoniello Creative Director at Razorfish

John Antoniello is an award-winning creative director and designer, with 12 years of experience in helping brands use digital to create memorable consumer experiences.

Working at Razorfish NY, John has spent the last three years overseeing all digital work for the Japanese clothing retailer, UNIQLO. He helped the brand establish its web presence in the U.S., and developed a global platform that combines content and commerce in a single place. Additionally, he has created numerous international marketing campaigns for UNIQLO that feature everything from famous cats, to freestyle dancers, to animated GIFs, which have earned accolades from nearly every major awards show.

Prior to his work on UNIQLO, John has created engaging, award-winning campaigns at Razorfish for various brands including AXE, Maybelline, Mercedes-Benz, Victoria’s Secret, and Westin Hotels. In particular, he developed an integrated digital solution for Ralph Lauren that used mobile to connect online, social, in-store, and outdoor. The hugely successful work helped secure Ralph Lauren’s position as Mobile Marketer of the Year.

Before Razorfish, John spent two years at Crispin, Porter + Bogusky developing award-winning work for many major brands. His interactive video campaign for Burger King’s “Huckin Chicken” was a major viral success, and he played a key role in re-positioning Volkswagen as a global digital brand. He was also responsible for Volkswagon’s hugely successful re-platform that changed the way people shop for cars online, and picked up many awards, including a Gold Lion at Cannes, for his various marketing campaigns.

John began his career at Digital Art Director TBWA/Chiat/Day NY. While there, he combined his creative and programming skills to help pioneer a new form of interactive content to help brands communicate with the world. Working under the tutelage of Gerry Graf, he spent three years collaborating with internationally acclaimed artists to develop digital content and campaigns for Absolut Vodka.

John graduated cum laude from New York University with a dual degree in Computer Science and Photography. He was awarded the Max Goldstein prize for Computational Creativity for his work in generative design. He is an avid reader, dancer/choreographer, jewelry designer, and style enthusiast. His street style has been featured on various blogs and publications, including Breaking Fad, and Details Magazine.

He currently lives in Williamsburg, Brooklyn.

Mark Carlson

Mark Carlson Senior Creative Director/ Art Director at McDonald’s

Mr. Carlson is a 1982 Graduate of the College of Design at Iowa State University with a BA in Graphic Design. He began his career learning the traditional elements of print production while working pre-press and design for printing companies. He later joined Kragie/Newell Advertising, later to become The Integer Group/Omnicom. In his 11-year stay at the agency, he worked his way from graphic designer to copywriter, producer, director, and finally Creative Director, working for such advertisers as NAPA Auto Parts, Chevrolet, Firestone, and McDonald’s.

In 1998, he joined McDonald’s Corporation’s world headquarters in Oak Brook, IL, and works with dozens of agencies in the development and approval of creative for all media. His position gives him the challenging responsibility of “brand steward,” coordinating the efforts of local and national advertising. He has managed four global packaging graphics systems, fourteen successful campaigns of the world’s largest promotion – Monopoly at McDonald’s – and has twice been awarded the “Field MVP” for his collaborative efforts with McDonald’s 22 regions of Field Marketing.

Mark has won numerous local and regional awards for his creative work, and the advertising his agencies have created for McDonald’s have won too many national and global awards to list. He has been active in local chapter activities of the American Advertising Federation (AAF), and has served for seventeen years as an ADDY judge and keynote speaker. He currently serves on the Joint Policy Committee of the ANA/AAAA (Association of National Advertisers/American Association of Advertising Agencies), negotiating the commercials contracts with the actors and musicians unions.

Mark and his wife Vicki Ray Carlson live near St. Charles, IL with their three daughters and an ark full of animals.

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The Venue

gasmonkeyliveGas Monkey Live, owned by reality TV star and gear head Richard Rawlings of Discovery’s Fast ‘N Loud, offers 38,000 square feet, includes a game room with pool tables and vintage pinball machines, an 11-foot by 30-foot video screen, as well as a VIP area. Gas Monkey Live is located at 10110 Technology Blvd near West Northwest Highway in Dallas.

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The After Party

Our Afterparty band featured The Mullet Boyz. The Mullet Boyz will rock the house with the best classic and current pop, rock, dance, and rap. Part comedy show, part choreographed numbers, and all awesome music, The Mullet Boyz brew up a little John Cougar and a lot of Bon Jovi and Billy Squire to concoct a heckuva good time.

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Sponsors

Silver

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Bronze

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Platinum Partner

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In Kind

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